Internet.org was formed as partnership between Facebook and Mobile Phone companies with plans to provide affordable access to selected Internet Services to less developed countries. It was criticized for violating net neutrality and much hyped. According to Zuckerberg, this is not creating any fast lanes so shouldn't be considered against net neutrality. Purists still did not approve but it did prompt a more open developer access to Internet.org, which was announced recently.
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Future beholds the final verdict on who wins and who doesn't, but we are certainly in here for some battle. Good news is that people are becoming aware of the repercussions and that Net Neutrality has already invoked fair amount of global sentiments, gonna be a long haul.
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